MANIFESTO
Our company is built on the idea of making your life more simple. There comes a point in everyone’s life when it’s less about building castles and more about everyday tasks. Why should anyone lose that magic and imagination? This campaign is about taking 13 to 18 year olds back to a time of simplicity that they may have lost along the way. LEGO wants to inspire the target audience to take a few minutes from their day to enjoy a special moment and share it with the world.
PRINT AD
For our print ad we wanted to capture the audience’s attention by inspiring them to capture their moments. The bright and bold LEGO colors combined with the graduating LEGO man lets the audience know who this is for. They can build the foundation to a brighter future by capturing their moments with legos.
RADIO AD
This ad was all about evoking emotion. We wanted listeners to feel how proud the graduate felt, a moment of sadness accompanied with feelings of joy. LEGO helped the graduate feel relieved because she knew she could build the foundation to a brighter future with the LEGO scholarship money.
TV AD
For our TV ad, we wanted viewers to resonate with the actress. As exciting as graduating from high school can be, it’s also nerve wracking. LEGO will help ease those feelings and give students one less thing to worry about, how to pay for their education.
SOCIAL MEDIA ADS
Our social media ads were designed to capture the audience’s attention as they’re scrolling. We used snapshots they can relate to so they can see how their moments can help them succeed.
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Starting from the left you will see the Instagram ads, in the middle are the Twitter ads, and to the far right is the Snapchat filter and mockup.
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On the very bottom, you will find two Facebook ads.
